EMAIL COPYWRITING & STRATEGY
Are you looking to..
· Improve email open + click-through rates?
· Move your subscribers on your list further into your sales funnel?· Convert free trial users into paying customers?
· Activate long-dormant users in your list?
· Amp up retention rates so your existing customers stay longer?
Email can help you achieve all of this, and it’s still the most profitable method of marketing. But if you’ve ever wondered ‘how often should I email my list?’ or ‘when can I ask my list to buy?’, you already know how complicated it can be.
But don’t fret—I’m here to make your email marketing simpler than a 3-chord pop-punk anthem. And when you need to drive results with email, I’ll work with you to:
Figure out what your audience responds to. When you’re looking to get maximum results, I can gather and analyse customer data to inform your email strategy.
Map out campaign sequences. I help you plan out the timing and messaging for nurture/drip campaigns, activation campaigns, upsell campaigns, and more.
Create truly engaging emails. I use a mix of conversion copywriting, story-telling and conversational writing techniques to create emails your list actually looks forward to receiving.
Get in touch to start working on your email marketing foundations—or to take your campaigns to the next level!
Optional extra: additional variants of subject lines for testing
Enter your details here and I’ll contact you to discuss pricing and potential timings.
“Jon worked on web copy for a global launch of two Sony mobile phones. His writing was tight, on-brief, and on-brand. He was able to explain the phone technology clearly and concisely, and we were happy to go live with his copy. I really enjoyed working with him and his team.”
Diana Hernandez, Global Product Marketing Manager at Sony Mobile Communications
“We have worked with Jon for nearly two years now and he has helped us with a number of copywriting projects - from website copy to case studies, blogs, marketing emails and award entries. Jon is great at making even the most complex sound simple. His copywriting skills are second to none. Moreover, he is a pleasure to work with."
Laura Paplauskaite
Managing Director, Bit Zesty
"Jon is always incredibly professional, meets every deadline (no matter how fast the turnaround can sometimes be), is thorough in his work and most of all, delivers what the client is looking for. He is also truly invested in each project and client that he supports."
Jasmine Lyons, Digital Director at Ketchum Global
“In the process of rebranding and finding our new brand voice, Jon did an excellent job of turning our tech talk into a web copy our customers can actually understand, relate to, and something we are very proud of!"
Anja Moskon, Marketing Communications Manager, Adacta
“Jon created email copy that helped our team book twice as many meetings at our biggest tradeshow of the year. I recommend speaking with him if you're looking for compelling copy that converts attention into results.”
Josiah Mackenzie, Head of Growth, Duetto
Get a value proposition that summarises why ideal customers should buy from you—and inspires your major marketing decisions.
Develop key messages that resonate with best-fit customers in your market. The starting point you need to create and iterate copy.
You’ve got a website, but the text needs improving. I’ll review the copy and tell you how to turn it into a real crowd-pleaser.
A vital step in your ride to the top. Get the key website text you need to stand out from the crowd and promote your products.
I'm Jon Evans and I write rockin’ copy for Series B-funded SaaS startups
