Web Copy creation
Writing website content is hard for any business. And if you’re in tech, you have unique challenges that many other industries don’t.
What you sell isn’t cheap. But people enjoy buying products that are useful or enjoyable. Paying more often isn’t the problem – whether people understand the value of your offer and feel good about it is.
Plus, you need to speak to multiple audiences. People want your products for various reasons. And for B2B tech, you may need to convince several decision makers for every sale.
You also need to beat the competition. That means skilfully showing how your tech is better, while also having a brand that instantly wins trust.
Doing all this at the same time is tough. Fortunately, you have a secret weapon: me!
Everything in web copy package is designed to overcome these problems for you. I have the patience needed to get to grips with your tech, and the perfectionism it takes to explain it correctly.
The writing itself is done in stages, using my CLAPS system for explaining technology. I also deliver the copy in a handy wireframe format, so you can see what it would look like on your website.
Want to know more? Fill out the form on the right and I’ll send you a full pricing breakdown.
Add-ons available upon request (e.g additional pages)
Enter your details here and I’ll contact you to discuss pricing and potential timings.
“In the process of rebranding and finding our new brand voice, Jon did an excellent job of turning our tech talk into a web copy our customers can actually understand, relate to, and something we are very proud of!"
Anja Moskon, Marketing Communications Manager, Adacta
“Jon not only wrote the copy for our site, but also helped us pivot to a new brand voice. He created cohesive (and compelling) messaging throughout our entire site which has led to a measurable bump in conversions. His professionality, reliability, and most of all scope of comprehension made working with him a pleasure. He can switch between the 50k foot view and the details of prose at will. All in all, whenever we need new copy written up, Jon is our go-to guy”
Matt Struve, Lighter Side of Real Estate
“Jon worked on web copy for a global launch of two Sony mobile phones. His writing was tight, on-brief, and on-brand. He was able to explain the phone technology clearly and concisely, and we were happy to go live with his copy. I really enjoyed working with him and his team.”
Diana Hernandez, Global Product Marketing Manager at Sony Mobile Communications
and make your technology the star of the show.
Get a value proposition that summarises why ideal customers should buy from you—and inspires your major marketing decisions.
Develop key messages that resonate with best-fit customers in your market. The starting point you need to create and iterate copy.
You’ve got a website, but the text needs improving. I’ll review the copy and tell you how to turn it into a real crowd-pleaser.
A vital step in your ride to the top. Get the key website text you need to stand out from the crowd and promote your products.
I'm Jon Evans and I write rockin’ copy for Series B-funded SaaS startups
