Copy optimisation
Struggling with funnel or sales copy that isn’t getting the clicks, sign-ups or sales you’d like? Or want to maximise the profit from a marketing funnel that’s getting 'just ok' results?
Making the right changes ain’t intuitive , especially when you don’t know what’s working and what isn’t. That’s why I provide a data-driven process that can help to improve your conversions in four steps:
1. Figure out what’s not working. I use conversion optimisation tools and techniques to zero in on areas for improvement—whether it’s the length of your copy, the pain points you’re addressing, or something else.
2. Write new copy. After forming a hypothesis about what would improve your conversions, I craft new copy that takes into account your readers’ motivations, awareness level, buying intent and anxieties.
3. Validate ideas. When appropriate, I evaluate copy using online testing tools and fine-tune it before you push it live.
4. Provide variants for testing. I can provide you with additional copy variants (e.g for headlines or ad copy), so you can carry out further testing later.
Although this process works best on websites and landing pages, I can also help you optimise the copy in PPC ads and emails.
Get in touch today to start turning your conversions up to 11!
Add-ons available: Additional variants for testing
Enter your details here and I’ll contact you to discuss pricing and potential timings.
“Jon worked on web copy for a global launch of two Sony mobile phones. His writing was tight, on-brief, and on-brand. He was able to explain the phone technology clearly and concisely, and we were happy to go live with his copy. I really enjoyed working with him and his team.”
Diana Hernandez, Global Product Marketing Manager at Sony Mobile Communications
“We have worked with Jon for nearly two years now and he has helped us with a number of copywriting projects - from website copy to case studies, blogs, marketing emails and award entries. Jon is great at making even the most complex sound simple. His copywriting skills are second to none. Moreover, he is a pleasure to work with."
Laura Paplauskaite
Managing Director, Bit Zesty
"Jon is always incredibly professional, meets every deadline (no matter how fast the turnaround can sometimes be), is thorough in his work and most of all, delivers what the client is looking for. He is also truly invested in each project and client that he supports."
Jasmine Lyons, Digital Director at Ketchum Global
“In the process of rebranding and finding our new brand voice, Jon did an excellent job of turning our tech talk into a web copy our customers can actually understand, relate to, and something we are very proud of!"
Anja Moskon, Marketing Communications Manager, Adacta
“Jon created email copy that helped our team book twice as many meetings at our biggest tradeshow of the year. I recommend speaking with him if you're looking for compelling copy that converts attention into results.”
Josiah Mackenzie, Head of Growth, Duetto
and make your technology the star of the show.
Get a value proposition that summarises why ideal customers should buy from you—and inspires your major marketing decisions.
Develop key messages that resonate with best-fit customers in your market. The starting point you need to create and iterate copy.
You’ve got a website, but the text needs improving. I’ll review the copy and tell you how to turn it into a real crowd-pleaser.
A vital step in your ride to the top. Get the key website text you need to stand out from the crowd and promote your products.
I'm Jon Evans and I write rockin’ copy for Series B-funded SaaS startups
